NBA Draft Portrait Studio | GQ

GQ and Instagram partnered up to create bold, dynamic video portraits published in real time during the 2016 NBA Draft in Brooklyn. I worked in tandem with our visuals team to produce the shoot, which involved a custom neon backdrop, a track from producer Stelios Phili, and social promo across the NBA and player accounts with engagement numbers in the millions.

Check them out here.

John LockettGQ, NBA, Video